Watchitude is a line of creative, vibrant, and exciting watches for kids ages 4-12. As a collectable, kids can seek out unique designs that shows off their attitude. Every design is a limited edition, and will be retired as new designs are created. Each Watchitude is built to last, made with a quality analog quartz movement, splashproof, with durable zinc alloy casing, using a standard and replaceable 1 year battery. The band is a slap band, made of 100% virgin white silicone, certified safe and completely lead-free. It is also a thick and comfortable band, and very easy for kids of all ages to put them on, including people with some physical challenges, as there are no small buckles to navigate.